STEP 6 / 8

Find and follow up with your first customers

Choose one acquisition channel and organize enquiry follow-up before adding more.

Your outcome for this step

One priority channel and a next action for each prospect.

Put it into practice

01
Choose a channel your audience uses: referrals, content, search or relevant professional outreach. Prepare a clear offer.
02
Record each enquiry’s need, status and next follow-up. A spreadsheet may suffice; compare CRMs when tracking becomes difficult.
03
Track useful enquiries and sales, then refine your message. For email, check the applicable rules and unsubscribe options.

A practical example

A freelancer starts with a contact page and a tracking sheet. They evaluate Pipedrive when follow-ups get missed, or Brevo when email campaigns are needed.

Avoid at this stage

Installing a CRM, newsletter and automated outreach before choosing a channel and message.

Useful websites for this step

Website visibility

Google Search Console

Monitor your site in Google Search and identify indexing issues.

Open official website

Editorial pathway dated September 23, 2026. French procedures link to official organizations; adapt them to your situation.