STEP 2 / 8

Define your offer and budget

Define what you sell, what you deliver and what you need to get started.

Your outcome for this step

A clear offer and a list of essential expenses.

Put it into practice

  1. 01

    Describe an outcome, scope, delivery time and exclusions. Prepare an initial offer that is easy to explain.

  2. 02

    List setup and recurring costs: tools, equipment, production, payments and professional support. Separate assumptions from actual quotes.

  3. 03

    Set a software spending limit and choose one solution per function. Enter current prices in the calculator before subscribing.

A practical example

A landing-page service includes copy, publishing and one revision. Domain, subscriptions and maintenance are explained separately.

Avoid at this stage

Adding headline prices without user seats, variable fees or renewal costs.

Useful websites for this step

France · plan your business

Bpifrance Création

Resources for planning a business, researching a market and finding support.

Open official website

Editorial pathway dated September 23, 2026. French procedures link to official organizations; adapt them to your situation.