CHOOSING YOUR TOOLS

Which tools do you need to start a business?

Present an offer, follow up with leads or automate: find a starting point among Systeme.io, Make and GoHighLevel according to the task.

By BizPratico · Updated

The quick answer

Systeme.io combines pages, emails and digital sales; Make connects applications; GoHighLevel centralizes sales follow-up and appointments. Some Systeme.io and GoHighLevel features overlap. Start with your actual need: none is compulsory, and the three do not cover every business function by themselves.

1. Describe the work before choosing software

Write down who you help, what you deliver and how customers contact you. Map an enquiry through received, qualified, proposal sent, accepted and delivered. Assign an action and a record to each stage. Conversations with potential customers help you check demand; signing up for software does not validate it.

2. Choose one solution for each function

Check the features you already have. Evaluate Systeme.io if you need to present an offer, collect contacts or prepare a course. Evaluate Make if you repeatedly copy information between compatible applications. Define separate requirements for point of sale, specialist quotes or accounting: this site does not select products for those needs.

3. Build a workflow you can check

Consider a fictional consultant: a visitor reads the offer, submits an enquiry, receives a reply and then a proposal. The consultant records the next action and its date in a spreadsheet. They test the journey with their own details before sharing it. The first goal is to retain every enquiry and know what to do next, without immediately adding several automations.

4. Add capabilities when a limit becomes clear

Consider a more specialized tool when you can name the problem: missed follow-ups, lost documents or repeated data entry. Evaluate Make for connecting applications once the workflow is defined. Check the actions available in each integration, possible failures and costs at the expected volume. You can keep a manual process while it remains simple and reliable.

5. Check requirements specific to your business

Before selling, check registration, insurance and invoicing with the relevant authorities in your country. Plan access protection, backups, data exports and someone responsible for the tools. BizPratico compares use cases; it does not certify that a plan meets every requirement. Our administrative resources currently cover France.

Your toolkit, one function at a time

On a small screen, swipe the table to see every column.

NeedStart withWhen to upgrade
Explain the offerOne clear page with a contact actionMultiple offers, booking or online sales
Follow up with prospectsA spreadsheet: contact, stage, next action, dateFollow-ups and conversations become hard to track
Deliver workOne folder per client and a task listMultiple contributors and approvals
Take payments and invoiceA process appropriate to country and sales channelMore transactions or reconciliation work
Connect toolsA documented manual handoverFrequent repeated entry with stable rules

Explore the options

Common questions

Do you need a complete website immediately?

A clear page can be an initial way to present a service. A store needs additional capabilities for products, orders, payments and delivery. Choose according to what visitors need to do.

Should you automate first?

Define and test the manual workflow first. Then automate a repeated task whose data, exceptions and expected outcome you understand.

Sources reviewed on 4 October 2026. The comparisons and examples are editorial guidance. Vendor documentation describes capabilities; no hands-on product test is claimed. French official resources apply to France.

Your next step

Use your own needs, current prices and local requirements to make the final choice.

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